April Product Update

Smarter Outreach, Less Busywork

In case you missed it, we made some big improvements to Otto over the past month. We heard your feedback and we implemented it, so these product updates are all about helping you personalize faster, send smarter, and stay organized. 

Here’s what’s new 👇

Better Campaign Creation

🧠 “Set It and Forget It” Campaign Automation
You can now automate the full flow: Otto will continuously search new leads, personalize them, and push them to your campaign – all based on how many contacts you want to email per day. Just set your daily volume and let Otto run the show:

1. Contact Search →

2. Personalize (with Validation + Do Not Contact handling) →

3. Push contacts to campaign →

4. Launch contacts into email campaign (auto or manual toggle)

📁 Bring Your Own Data
You can now upload your own CSV of leads when launching a campaign. Just choose “Bring Your Own Data” when creating a new campaign – perfect for events, trade shows, or your own enrichment workflows.

🔁 Multi-Step Sequences + Delay Controls
Create and customize outbound outreach flows with multiple steps and delays between sends –  all from one place – no Zapier hacks or manual tracking needed. 

🎯 Better Personalization Defaults
Cleaner formatting for merge tags like {{companyName}}, improved auto-fill, and hidden quality metrics (still tracked behind the scenes). Otto now pulls better snippets from websites and LinkedIn to personalize intros and context lines.

AI That Actually Helps

⚡ Guided Sequence Generator
Drop in your company info and campaign goal, and Otto will generate a 5-step email sequence tailored to your audience and optimized for opens, replies, and clarity. When building a campaign, Otto can suggest subject lines and email variants that are more likely to perform.

🧠 Spam Checker for Templates
Our system now scans your emails for spam-triggering language and suggests ways to improve deliverability before you hit send. 

Inbox & Deliverability

📬 Mailbox Filtering for Failures
Your inbox now filters out bounce/error messages (like mailer-daemons) so your real replies are easier to spot and your metrics stay clean. 

🌊 Dynamic Domain Pooling
Otto automatically rotates sending domains when it detects performance drops – helping you avoid spam filters and reduce bounce rates. With a revamped server stack and smarter infrastructure, we’re better equipped than ever to handle high-volume sending at scale.

🚫 Smarter “Do Not Contact” Rules
DNC lists now match domains and emails using contains logic, reducing errors and duplicate outreach when importing suppression lists.

📊 Performance Snapshot Dashboard
Campaigns now show a daily breakdown of:

• Emails sent (by day + step)

• Responses

• Undeliverables

All in a clean view so you know what’s working…instantly.

UX Improvements

📝 Edit Leads Inline
Fix contact info right from the Lead List before launch. Got a typo or the wrong job title? Just click and edit — we’ll update the emails automatically.

👀 Quick View + Tagging System
Click a lead to see campaign context, history, and responses. Plus, tag leads by status, persona, or source to filter fast.

🧭 Cleaned Up Navigation
We reorganized the left sidebar and condensed views so you can move faster through prospect lists and campaigns.

🛠 Coming Soon: What We're Building Next

We’ve got some big updates in the works, all focused on making Otto smarter, more integrated, and even more hands-off:

• AI Assistant for Search & Refine
  Just tell us who you want to reach – Otto will generate your search criteria and refine settings automatically. No more fiddling with search and refinement filters, let our system handle that!

• CloudTalk Integration (Phase 1)
  Automatically sync contacts into CloudTalk and tag them by campaign. We’ll prioritize mobile numbers for power dialing.

• CRM Integrations (Starting with Attio)
  Sync Otto activity with your CRM – no more bouncing between tools to track responses and updates. First will be Attio, then we’ll do HubSpot. 

• Personalization from Articles, Blogs, and Conferences
  We’re working on a new data layer that scrapes public mentions (e.g., Google, blogs, news) to fuel even better personalization snippets.

• Validation Progress Bar
  Get real-time visibility into which leads are being validated, and how long it's taking – no more guessing.

• External Email Notifications
  Otto will notify you if you get a response or run out of contacts for your current search – even if you’re not logged in.

• New Search Filters: Education + Industry
  Narrow your audience by education or industry directly in your search criteria and in the Prospects & Refine tab.

• More Built-In Personalization Templates
  3 new templates will now appear by default in every new campaign you create. We’ve tested these and know they’re great for conversion.

• Crunchbase Dataset (Premium)
  Unlock funding and company-level filters with our upcoming Crunchbase integration, ideal for PE and VC use cases.

Thanks again for being part of the Otto community. Your feedback drives everything we build – if you want to test new features early, just reply and let me know – and if you have any feature requests, reach out to me and lets book some time to discuss!